The other day I was having conversation with an associate at the health club I just registered at. (Never had the time when I was employed.) We began having a conversation about our personal trainers. If you aren't familiar with the word, these are fitness pros who are educated to form work-out routines based on personal strengths, needs and targets.

Either way, Rick said something that bulls-eyed me right in the middle of my eyes. "I got so overwhelmed reading all the books and fitness magazines. Each of us has a different idea of what rewards the best. I eventually figured if I was going to work out, I could as well pick one professional, be attentive to them and put in action their routine."

Later, as I was driving my pained body home, I was thinking about how suitable Rick's response was to internet marketing. Everyone's a pro. (although people who were unable to sell their first eBook.) And there exist million programs, books, secrets, techniques and systems that will work for you.

The only thing is, you can very easily fall into what my favorite business school professor named, "Analysis Paralysis". That's where a lot of people are trapped. They continue reading, and it gets in the way of really work on something.

***** I was guilty *****

I was guilty of this, too. I must have paid for several hundred dollars worth of books and courses before I found what was working for me, with my very own internet business.

Luckily, the professional I decided to follow was, in hindsight, an extraordinary choice. And by listening to his advice and following his ideas, I have built up a number of thriving cash flow streams.

I'm not saying that my "guru" is the right choice for everyone. The point is to select one or maybe a few people you really appreciate, and model them. Of course, check out if they are really successful in their own businesses first. But when you see someone you respect and who have got the style you like, listen to their tips and listen to what they propose in their writings.

***** Save Your Brain *****

Following this tactic can save many brain cells that you would waste switching strategies and tactics. It avoids bewilderment and provides you a great point of reference from which to work.

You can lay out the reading and the searching for the most updated eBooks. Assume your guru knows the newest methods and will recommend you of how well they do their job.

I'm not saying you never read from another eBook or eZine again, it's pretty much that when you have one main star you follow, it's much easier to see your way, working from home.

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Following this strategy can save lots of brain cells that you would spend switching strategies and tactics. It avoids mix up and gives you a good point of reference from which to work.

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